STAGING

WHAT IS STAGING?

When you live in a house, it is your home. When you sell a house, it becomes a product. Product needs packaging. Staging is to transform your home into a marketable and attractive product.

ASTONISHING FACTS

NAR (National Association of Realtors) statistic: 87% of all home buyers and 94% aged 25 – 44 use the internet to search for a property
Another NAR survey: Over 95% of buyers are online FIRST looking at photos of the home BEFORE they go visit or call an agent
Study revealed 63% of Canadian buyers are willing to pay a premium for a house which is move-in ready
According to NAR, almost a third (28%) of buyer will “overlook property faults when a home is professionally staged"
Only 10% of home buyers can visualize the potential of a home
The average Staging investment is generally less than 1% of the homes asking price, which generates a return of 8-10%
On average, staged homes sell 88% faster and for 20% more than nonstaged ones (learn more from realtor.com)

WHY STAGE?

Professional staging technique creates WOW factors, optimizes your space, and releases full potential of your property
Your property will sell faster. A recent RESA (Real Estate Staging Association) home staging statistic report shows homes that are showcased and staged properly before listing sell 90% faster than unstaged homes
Your property will sell for more money. In a 2014 survey, of over 3,500 homes professionally staged, over 50% sold for 10% MORE than their unstaged neighbors home (Home Staging Resource)
Professionally staged properties shows better photographs on MLS to help your listing stand out amongst competitors
In cool market, staged properties can speed up the sale
In hot market, staged properties can increase the number of offers and the selling price